Creator discovery and casting
CAST FOR THE BRIEF.
Creator casting based on the audience, market, format and practical needs of the campaign.
Discuss a campaignThe opportunity
BEYOND THE FOLLOWER COUNT.
Creator casting begins with the job each person needs to do. A launch may need category knowledge, cultural interpretation, strong production or an established community. Often it needs a considered mix.
We review market, language, category, creative fit, public audience signals, brand safety and availability. Verification and commercial agreement take place before activation.
The approach
A CASTING PROCESS.
Campaign criteria
Define countries, audiences, platforms, content formats, exclusions and budget parameters.
Candidate discovery
Identify potential creators through applications, research and market relationships.
Fit assessment
Review content quality, relevance, audience signals, reputation and practical constraints.
Shortlist and outreach
Present a reasoned shortlist, then confirm interest, availability and commercial terms.
Plan with intention
WHAT A GOOD SHORTLIST SHOWS.
Reason for fit
Why each creator is relevant to the audience and creative idea.
Known limitations
Availability, category conflicts, usage rights or verification still required.
Balanced mix
A useful combination of reach, credibility, creative craft and community relevance.
Start with context
LET’S BUILD THE RIGHT BRIEF.
Send a complete enquiry and our team will respond within 24 hours.
Discuss a campaign